HOME FROM HOME

Home From Home, a follow up

sezione: news

11-01-2011
categorie: Design, Arte,

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HOME FROM HOME

Home From Home, a follow up

After a month exactly from the end of Home From Home, the first design residency and workshop the Spazio Rossana Orlandi hosted with my production, it is time to see what happened...the show by JAMESPLUMB recorded an incredible success with press and public. Not least, of selling!



Wallpaper and Elle Decoration, January 2011, are the last magazine to dedicate huge features on the event - after Scoute, Corriere della Sera, ATCasa and many others with full pages reviews.
As Henrietta Thompson writes in her review (Wallpaper, Do you like to Watch, pag 40-44): "Design as performance, by turn, is not about dazzling audience, juggling jigsaw or twirling a staple gun, but about storytelling".
The reason for which my agency decided to be agent of JAMESPLUMB since their discovery as very new up comers on 2009 on design scene, is all in these words: they embody the same incredible power of writers in the interior design arena. By using a very special, personal language and phrasing, JAMESPLUMB creates habitats and then the furniture for them. In their mind, they sculpt spaces with thin, subtle research on what is untold, forgotten, discarded, sometime hated at the point to be left apart. A rhapsody on the oblivion.

By waiting huge reviews on other magazines, as Casa Vogue Brasil, that filmed the duo at work for many weeks, the show sellings have been excellent. The entire collection of pieces of Home From Home has been sold thanks to the good bunch of collectors following JAMESPLUMB since the first show I curated and produced (From This Day Forward, April 2010). Many editions have been booked and one of the bestsellers was a Xmas three interpretation by the Brit pair.
Only a king size bed, Butterfly Wing, is still to find an home. Obtained with a reclaimed group of shutters and a superb old castle up-door portal, the bed has been refined with a fine patchwork of old pieces of fabrics JAMESPLUMB wisely repaired to put on the bed head. The bed is provided with special handmade pillows, wood net and matress by the Milanese company Plinio il Giovane, famous for its artisanal 25 years work on improving the quality of sleep.


Next step will leads us in the forefront of Fuorisalone 2011 - even if Venice is still the beloved path to reach sooner and better

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